We are very sorry for recent difficulties with Yahoo Mail.
Some of our users have not been able to access their mail since 10:27 PM PT on Monday night, due to a hardware problem in one of our mail data centers. The issue has been harder to fix than we originally expected.
We have dozens of…
Very excited to welcome Katie Couric to @Yahoo! Anchors aweigh! http://yahoo.tumblr.com/post/68071950595/welcome-aboard-katie-anchors-aweigh
by Marissa Mayer, Yahoo CEO
We’ve worked hard over the years to earn our users’ trust and we fight hard to preserve it.
As you know, there have been a number of reports over the last six months about the U.S. government secretly accessing user data without the knowledge of tech companies,…
Our commitment to securing and encrypting our users’ data.
Trick or treating set-up at the office for YaBoo!
Q3 Earnings livestream!
By Ramses Martinez, Director, Yahoo Paranoids
So, I am the guy who started sending t-shirts as a thanks to people when they sent us a potential vulnerability issue. What an interesting 36 hours it has been :)
Here’s the story. When I first took over the team that works with the security…
Insight into the good intentions and good person behind “T-shirt gate”
We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.
On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most incredible software packages ever made. I’m not a pro, but I know enough to be dangerous :)
So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and our intern Max Ma. We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail.
We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.
Other elements fell quickly into place:
And, we were off. Here is the blueprint of what we did, calling out some of what was cool/mathematical:
Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy.
Prior to the weekend, we had also polled our employees on the changes they wanted to see. Interestingly, 87% of our employees wanted some type of change in the logo (either iterative or radical). In terms of specific attributes, our employees had wanted:
While we hadn’t set out to explicitly fill each request, we met a lot of what the people who know us best felt suited us best.
Color and texture were pretty easy. Our purple is Pantone Violet C - a pantone that needs no number and no introduction ;). For the texture, we came up with the nice idea of creating a chiseled triangular depth to the logo - this causes the letter Y to appear in the shading at the ends of each of the letters.
Over the subsequent weeks, we’ve worked on various applications and treatments of the logo (the favicon, app launchers, sub-brand lockups). It’s held up well. And, while moving forward we’re likely to make small iterative changes along the way rather than dramatic ones, we’re really happy with where we ended up. We hope you are too!
Here’s a fun video (created by our amazing intern Max) that animates the design notes: